“None of us is as smart as all of us.” Don Mintz, founder of The PeerNet Group Were you to add up all the years of promotional product experience The Image Group’s employees possess, the total would equal several centuries. Our recent merger with LightHouse Brands contributed over 100 years alone. So when it comes [...]

During the months of November and December, all Northwest Ohio and Southeast Michigan McDonald’s restaurants will be selling a custom calendar that was developed right here at The Image Group. Area McDonald’s are selling the calendars to raise money for Ronald McDonald House Charities of Northwest Ohio, with all proceeds going toward a capital campaign [...]

Maybe you’ve experienced this: you order a Coke in a restaurant, only to have the server respond, “Is Pepsi okay?” If you’re like most people, your response is, “Sure, that’s fine.” Now imagine someone saying, “No. Pepsi is not okay. If you don’t have Coke, I’ll just have water.” Or even more drastic, “Since you [...]

In keeping with our commitment to excellence, every employee at The Image Group has the authority to stop a production run for quality concerns. When a logo’s color isn’t exact, or its placement is slightly off, anyone can call “foul.” That’s our rule, whether it’s the CEO or a newly hired trainee making the decision. [...]

Hey, did you hear the news? The Duke and Duchess of Cambridge are now parents of a baby boy. Of course you’ve heard. After all, the couple’s child is third in line to the British throne. The “royal baby” has been the subject of millions of Facebook posts and Twitter tweets since he was just [...]

Wouldn’t it be great if people would intentionally look at your marketing message every day? Of course it would, and that’s why calendars continue to be one of the most popular promotional products around. While many people keep their personal schedules on smart phones, tablets, or other electronic devices, printed calendars still serve an important [...]

When was the last time a customer or prospect thanked you for your advertisement? Odds are, few viewers of your television commercials thank you for sponsoring their favorite show. It’s doubtful that you receive gratitude for putting up that billboard drivers see on their way home from work. Getting appreciation for your newspaper ad, radio [...]

“A logo is less important than the product it signifies.” –Paul Rand In a 1991 article written for the American Institute of Graphic Arts, iconic graphic designer Paul Rand reflected on various misperceptions that businesses have about their logos. The man responsible for creating logos for companies with such household names as IBM, Westinghouse, UPS, [...]

The U.S. Consumer Product Safety Improvement Act of 2008 (CPSIA) established numerous regulations and testing requirements for children’s products. Under CPSIA, consumer goods are considered children’s products if they are designed or intended primarily for use by children 12 years of age or younger. Aimed at enhancing child safety, CPSIA requires stringent testing for lead [...]

Which motivates workers more: cash or gifts? According to research conducted at the University of Zurich, non-monetary gifts have a higher positive effect on productivity than cash. Researchers Sebastian Kube, Michel André Maréchal, and Clemens Puppe recruited university students to help catalog books in a school library with a promise to pay them €36 for [...]