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Managing an iconic brand slogan is like trying to control the wind.
“Ad Age” named “Virginia is for lovers” one of the most iconic ad campaigns in the past five decades. To pay future dividends on its powerful equity, we needed to find a way to ensure clear brand standards.
Brand dividends seen and remembered
Every day, we operate the Virginia Tourism’s purchasing portals that features over 130 branded items for consumers and retailers, as well as manage the advertising program for highway welcome centers all over Virginia.
Another 50 years at the ready
Our work encourages participation and celebration of Virginia’s tourism industry, which is a vital component of the local economy.